Here are a couple ads – one for Play Land – that work for surf brands.
Typical surf ad: action shot…team rider in his element…product shot…flavor of the month graphic treatment…
*Sure, there’s no USP, FAB’s, or LOL moments, but it’s creative.
To stand out, change the substance, not the presentation.
copy: “bad day”
*Features, Advantages, Benefits
Unique Selling Proposition
…you know what LOL means.
For more insights…visit www.forsenorse.com
Tags: features advantages benefits, forsenorse, Unique selling proposition
